![]() 99% of all sensory information is filtered out by the brain extremely fast.įortunately, the remaining 1% is where infographics are, that 1% that pushes through. What is more, infographic statistics show that around 55% of respondents make social media graphics more than any other type of visual content. It’s no wonder then that 56% of marketers report that they use infographics or some type of visual with nearly every piece they publish. Infographics increase website traffic by 12%. Infographic effectiveness statistics further show that if a text with instructions contains illustrations, people are 323% better at following said instructions than if there were no images. What’s more, a good-quality infographic is 30 times more likely to be read than an article. Infographics are liked and shared three times more than other content. Social media marketing statistics show that this is crucial in this day and age when the attention span has drastically dropped due to the increased use of technology and fast-paced environment. The answer to why is quite simple, up to 90% of information that our brain receives is visual and visual content improves learning and the retention of knowledge by 400%. 84% of content creators consider marketing infographics to be an effective piece of content, infographics statistics confirm. ![]() ![]() This compares to 55% for commercials, 46% for articles with images, and 38% for text-only content. And it’s no wonder with stats showing that with 61%, infographics impact retention of information the most. Just under three-quarters of businesses (74%) rely on visuals in their social media content creation. Nearly 60% of businesses have used infographics in their content creation. The use of infographics increases the drive to read by 80%.55% of marketers make social media graphics more than any other visual content.Some agencies charge as much as $2,000 for an infographic.Presentations with infographics are up to 43% more persuasive.People following instructions with images do 323% better than those relying on text.Content-relevant images get 94% views.An infographic is 30 times more likely to be read than an article.Posts with images have 650% higher engagement.60% of businesses have used infographics.So, let’s see the stats and facts behind these visual marketing tools. Easy to understand, memorable, and creative, they convey loads more data in record time. While the hype started some five years ago, infographic statistics show that these visuals are still very much in. That, however, changes if there are infographics involved - not only does our mind process images better but also, the flow of carefully chosen key points makes the information stick even in the face of short attention spans. When have you last read a long article from top to bottom without skimming? Our guess is, not recently.
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